The impact of social media on public relations profession worldwide Research Paper

The impact of social media on public relations profession worldwide - Research Paper Example Public relation main priority is to provide goodwill to induce the public perception towards them (Noor & Hendricks, 2012). It is estimated that the number of individuals using the social media has been increasing over the years and that in the year 2012; the number was 1.43 billion people. Before the advent of social media, usernets were being used as alternatives of social media. They were first invented in the 1979 by Tom Truscott and Jim Ellis. They were used in permitting persons to posts articles for people to read on the internet. Secondly, were the BBSs (Bulleting Board Systems) which were invented in the late seventy century. They allowed users to log in and interact with the other although it had limitations. Thirdly, were the online services which were made the internet more universal to individuals in the United States. Fourthly, was the IRC,ICQ and instant messaging which was developed in the 1989 and allowed for sharing and keeping in touch with others within the societ y. Then there were the earliest forms of social networks which were the dating sites. They were invented when people migrated to the online world. It was then followed by forums which acted as a precursor to the social web. They came with a user friendly interface making it easier for users to use. Six degrees then followed the forums in 1997and it was the first modern social network. It permitted consumers to create profiles and make friends with others in the society. This was then followed by AsianAvenue which was created between 1997 and 2001. They permitted users to create their profiles and add new friends. However, they had few innovations features imbedded in them. Live Journal was the next in line. It was invented in 1999 and allowed users to create static profiles and was build around blogs. Last to mark these developments and usher in the major social advances was world of warcraft. The period that followed this was marked by major advances in social networking and they w ere friendster, Hi5, linkedIn, MySpace, Face book among others. The Users of Social Media There are numerous social media users who register for the different available sites under different names and profiles. The breed of social media personalities varies depending with the reasons on which they join the sites. There are those users known as the ultras who have addiction of checking new feeds dozen times a day. Secondly, the dippers are known to have social media accounts but check their pages irregularly and go for days or weeks without even posting a comment or replying to a post (Straubhaar, LaRose & Davenport, 2012). Thirdly, are the deniers who think that social media do not control their lives, but becomes anxious when they are not able to access the internet. Fourthly, are the virgins who are known to take first cautious steps to the social media. Fifthly, are the Lurkers who are always keen on what others are sharing or saying, but rarely responds to the talks. They normal ly hide in the shadows of cyberspace as they do not want their identity revealed or noticed by those who actively participate in the social media. Sixthly, the peacocks are users of social media who have a high number of followers or fan and are known to actively participate in social media conversation through their re-tweets and likes (Deuze, 2011). Seventhly, are the ranters who

Chinese Government and Media Essay Example | Topics and Well Written Essays - 2500 words

Chinese Government and Media - Essay Example This was a move that solicited negative remarks form a large number of Chinese more so in the Diaspora. According to this report, Chinese living in Canberra voiced their complaints against Taiwan's attempt to make themselves independent of the rest of China. The Chinese in Diaspora added that the only Group that had a right to represent China in the UN was the Chinese government. Xinhaunet claimed that a large number of independent Chinese bodies oppose Taiwan's move to seek independent representation. Some of them included Australian Capital Territory, Federation of Chinese independence and Chinese Australian cultural exchange. Additionally, Chinese in the Philippines also express their opposition of the Taiwan's move. The report further adds some of the views held by representatives of this body. Their views mostly highlight the government's position on the matter. For instance, there are references to the benefits that will come out of unification of different straits in China. These proponents assert that unification of Taiwan with the rest of China will prosper the economy. As if this is not enough, it will promote peace in the region. Assertions made by the Taiwanese leader to seek independent representation will only threaten peace in the region. ... They asserted that Taiwan is a fundamental part of China and no single force can claim to separate from the rest of China. They also believe that if Taiwan is to seek representation, then all one point six billion Chinese should be given the opportunity to decide their future. Chen-the Taiwanese leader, outraged this latter group. They called this move a trick and claimed that there was indeed no room for discussion. It is very interesting to note that mot of the sentiments in the report mostly back up the government's stand point on the issue. One can clearly see that the speakers and groups chosen were government friendly. Their remarks were rather harsh but these were used as a tool to voice the Chinese government's standpoint. It is quite possible to find other Chinese groups that opposed the government standpoint. Nevertheless, such sentiments have no place in a government owned media outlet. Most of the information portrayed above indicates the fact that government owned media outlets normally report one-sided stories. There is very little controversy in this article and this is characteristic that is common among many other newspaper outlets in the country. Tibet Issues It is very clear that Xinhaunet supports the government's view on the Tibetan issue. This is especially in relation to their recent media releases. On 27th March 2008, Xinhua reported that the Chinese president was to meet with the United States president to discuss the Tibetan issue. The report affirms US support. It quotes the sentiments expressed by President Bush that they believe in the unification of China and that there is only one China. Additionally, the report also adds the Chinese presidents' views on the matter. President asserts that thy